Gtm Event Helper — Ga4 Me

GTM Event Helper is the Chrome extension that turns Google Tag Manager from a manual, copy-paste chore into a two-click task.

Point at any element on your website — button, form, link, product card — get a clean CSS selector with a stability rating, and create triggers + tags directly in your GTM workspace over the GTM API. No tab-switching. No manual JavaScript. No broken selectors that drift when the site ships a redesign.

Covers GA4, Meta, TikTok and eight more analytics & ad platforms — all built via the official GTM API, so your container stays single-source-of-truth.

▸ 60-second demo (GTM Event Helper vs. the manual workflow): https://youtu.be/7G_g6720i5o

HOW IT WORKS

1. Sign in with Google and pick your GTM account + container + workspace.
2. Hit Ctrl+Shift+E (Cmd+Shift+E on Mac) to enter Select Mode. Hover the element you want to track; the overlay shows the CSS selector plus a stability badge (Excellent / Good / Fair / Fragile).
3. Choose a trigger type, pick your platforms, click Create. The extension pushes everything straight to GTM over the official API.

THE AI SETUP WIZARD (Pro)

Forget building events one at a time. Describe your site (e.g. "Shopify storefront with a custom checkout") and the AI Setup Wizard scans your live page, proposes the full GA4 ecommerce funnel and creates every trigger, variable, and tag in one flow. Multi-platform in one shot: GA4 + Meta + TikTok tags created together per event.

WHY IT'S DIFFERENT

There are ten Chrome extensions that help you DEBUG tags. This is the only one that CREATES them. That's the whole pitch.

• Smart selector engine — ID, data-attributes, ARIA, nth-child, CSS-in-JS, hashed Tailwind/styled-components classes
• Element freeze mode for hover menus, dropdowns, shadow DOM
• Product list context detection for ecommerce category pages
• Dynamic ecommerce extraction — AI writes real extraction functions, never hardcodes values
• Pre-flight Measurement ID check so your GA4 tags never ship pointing at nothing
• Built-in security gate audits every generated script server-side before it hits your container

FREE PLAN

• GA4 Event tags + Custom HTML tags
• Visual element selector with stability badges
• Manual trigger + tag creation (single event at a time)
• Up to 3 GTM containers
• Export GTM workspace configuration
• Keyboard shortcut, right-click menu, context detection

PRO ($20/month)

• Everything in Free, plus:
• AI Setup Wizard with multi-event, multi-platform batch creation
• 11 tag types covering the major analytics & ad platforms
• Unlimited GTM containers
• Audit GTM — surface unused triggers, orphan tags, missing variables
• Import workspace configurations
• White-label option
• Priority support

BUILT FOR ECOMMERCE

Track the full shopping funnel end-to-end — view_item, select_item, add_to_cart, view_cart, begin_checkout, purchase, refund, and more.

Works on any e-commerce site where GTM runs.

PRIVACY

• Google OAuth token is used exclusively to talk to the GTM API; it never leaves your browser's storage
• Page DOM is processed locally in your browser for selector generation
• AI features send only the selected element's context to our backend — never full page content
• No tracking, no ads, no third-party analytics on you
• Privacy policy: https://gtmhelper.app/privacy

SUPPORT

Website: https://gtmhelper.app
Pricing + FAQ: https://gtmhelper.app/pricing
Feedback + feature requests: a.osipov@or.com.ua

Built by an analytics engineer tired of building the same ecommerce tracking by hand. If there's a trigger you wish we handled better, tell us — we ship fixes weekly.