Ec Assist

EC Assist helps you implement, validate and troubleshoot Google Ads Enhanced Conversions for Web, Enhanced Conversions for Leads, GA4 User-Provided data setup and SA360 Enhanced Conversions on your website.

Once you navigate to your website and complete a test user-journey, EC Assist will conduct a diagnosis of your Google Ads & Floodlight conversions, lead forms and GA4 events. It will detect any issues with the first party data measurement setup and provide implementation or troubleshooting steps relevant to your website's tagging setup.

Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

EC Assist is meant to be used by advertisers who want to validate or troubleshoot their existing first-party data measurement or require assistance in setting up first-party data measurement through Google Tag Manager or gTag. It is not meant for advertisers setting up Enhanced Conversions via server-side Tag Manager or via the API method.