Brand Voice Engine

Brand Voice Engine helps Brand Lab™ members write on-brand, anywhere. Highlight text on any web page — your homepage in Squarespace, an email draft in Gmail, a proposal in Google Docs, a LinkedIn post, anything — and get a Brand Review scored against your positioning.

The extension is the second client of the same scoring service the Brand Voice Engine web app uses. Same four-tier label, same scorecard, same editorial annotations. The unit of value is an on-brand touchpoint, anywhere it appears.

How it works:
- Select any text on any page
- Right-click → "Review with Brand Voice Engine," or use the keyboard shortcut (⌘⇧B / Ctrl+Shift+B)
- The side panel docks to the right with a headline score, inline annotations on phrases that drift, and a collapsible breakdown across differentiators, personality, tone words, and ICP
- Save the review to your Library, or open it in the Co-writer to refine
- Reviews you save feed your Brand Pulse — Voice now reflects your discipline across every surface, not just content you generate inside the app

What this extension does NOT do:
- It does not crawl pages, score ambient text, or surveil your browsing. It only reads selections you explicitly invoke it on.
- It does not edit or rewrite text in the page. The Co-writer is the rewrite path.
- It does not score-gate. You can save any review regardless of score.

Brand Lab™ membership required. Sign in once, the extension remembers you. Revoke access anytime from your profile.