Biasradar – Reveal Algori

BiasRadar is a real-time transparency extension that helps users detect algorithmic bias, personalization steering, and price discrimination while browsing online.

Modern digital platforms personalize search results, product rankings, prices, news feeds, and recommendations. What you see may not be the same as what others see. BiasRadar makes hidden personalization visible and measurable.

What BiasRadar Does

• Detects price variation across users
• Identifies content ranking differences
• Reveals algorithmic steering and prioritization
• Highlights personalization-driven result changes
• Enables side-by-side browsing session comparison
• Supports secure collaborative review when required

BiasRadar provides structured visibility into how algorithms influence digital experiences across e-commerce, finance, media, and search platforms.

Why It Matters

Algorithms influence:

• Online pricing and discounts
• Loan and financial offers
• Travel fares and availability
• Job listings and ad exposure
• News and content visibility
• Search engine rankings

BiasRadar helps uncover when results are personalized, optimized, or potentially discriminatory. Increased transparency supports fairness, accountability, and informed decision-making.

Who It’s For

• Consumers verifying pricing fairness
• Researchers studying algorithm behavior
• Journalists investigating digital manipulation
• Legal and compliance teams
• Financial services investigators
• Enterprises auditing AI-driven systems
• Regulators and policy analysts

Privacy-Focused Design

BiasRadar is built with a privacy-conscious architecture.

• No selling of personal data
• Secure session comparison
• Transparent permissions
• User-controlled activation

Users remain in control of when and how the extension operates.

Use Cases

• Compare pricing across accounts
• Detect hidden premium placements
• Investigate ranking manipulation
• Audit personalization behavior
• Monitor AI-driven content steering
• Document algorithmic discrepancies